Wire is an app, of course: Mac, iOS and Android initially, with an HTML5 version in development – “It will be ready in less than a quarter,” chief executive Jonathan Christensen told the Guardian – that will cover other devices, including Windows PCs. I wouldn’t have been interested if this was just another feature.” What the team has done is a complete from-the-ground-up reimagination of what communication should be. “This is not just attacking one feature trying to do something marginally better. This is not just an app,” he told the Guardian, in a rare interview ahead of its launch. “What attracted me to Wire is that it is something truly new. It’s launching as a slick, fully-formed app for Mac, iOS and Android devices and a team of 65 people – not to mention the domain name and the Twitter handle details that show the company’s big ambitions, as does the financial backing from Friis. Wire combines elements of Skype, WhatsApp and currently-buzzy workplace communications service Slack. In 2015, he’s backing a new communications startup called Wire. When Janus Friis co-founded Skype in 2003, its entrenched competition was instant messaging software like MSN Messenger, AIM and Yahoo Messenger.
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